Fast Food Restaurants

Different fast food restaurants have been successful for connecting with their audience through different social media channels. The one thing that each of these brands have in common is that they know how to attract millennials. They know how to speak their language, and how to appeal to them.

Chipotle has been one of the brands that millennials love. The company successfully markets the brand through Facebook by differentiating itself from brands that use social media as only a means for digital marketing. Their content is more personalized and relatable, which helps the brand to retain a great number of followers (likes). On their Facebook Page, each post is signed by a different name, indicating that different people post and communicate with the Chipotle community. Millennials prefer when companies use social media tools to personally connect with them. Posting on social media can become very dull if it’s only used for content publishing and advertising. By signing their posts and also by using a more casual tone in their posts, Chipotle achieves to attract a more loyal audience. With the loyal customer base, the company gets more likes and shares on their posts, as well as an increase on the number of likes on the page in general.

With its simple, yet funny and personal posts as seen above, Chipotle has managed to get a great number of likes, and shares that have created a higher conversion rates for the accomplishments of the posts.

Why do Millennials love Starbucks?

Starbucks has managed to effectively capture Generation Y and is one of the most popular brands according to millennials. But how? Millennials are frequent social media users and Starbucks has leveraged this by becoming more active on social media platforms. Right now, Starbucks has almost 4 million followers on Instagram (@starbucks) and posts a new picture each day. Not only do they post pictures of their products, they engage millennials by reposting their pictures tagged at Starbucks. This develops a relationship with Gen Y by making their posts more personable and making the brand more relatable. Starbucks has adopted the language of millennials and uses hashtags and other slang words to appeal to them. This way, when Starbucks posts a picture of a promotion, millennials are more likely to take advantage of it and visit the store.

The post below shows how Starbucks is attracting Gen Y. It’s engaging and creating a community while also encouraging millennials to visit any Starbucks location for a #StarbucksDate which will increase sales. The company has been able to entice Gen Y while also furthering their business without seeming too aggressive.

Additionally, the Starbucks Rewards program is very appealing to millennials. Their reward program can be used through the Starbucks App which is perfect for Gen Y since they always have their smart phones with them. This app allows members to pay for their purchases without needing cash or a credit card, see current Starbucks offers and also access their free iTunes Pick of the Week – which can only be accessed in a Starbucks location, driving more traffic into the stores. Part of their reward program includes Happy Mondays – in which members of Starbucks Rewards receive special offers from 2-5 PM every Monday. These offers are communicated through the app and the users will receive a push notification each time there is a new offer – directly marketing to millennials.

Insta-millennium

Instagram has become a fast, cool and creative way to share your stories and pictures. Millennials have become big fans of Instagram; they can just simply upload a picture, add a filter, create a hashtag and in less than a few minutes generate likes. Given this, companies, such as Shake Shack, have put a lot of effort in their Instagram page to market their product and communicate with their customers. Shake Shack has created the hashtag: #shackfan which they use to share customer’s pictures of their experiences in Shake Shack. This campaign has created customer involvement with their social media pages and has generated likes and followers to the company’s Instagram page. As part of the campaign, Shake Shack has also shared the Instagram posts on their Facebook and Twitter pages; they have used these posts to create other campaigns, such as photo contests. We can see how Shake Shack is a good example of how our Generation Y uses technology to interact with brands and individuals on a more personal level.

The posts below are examples of Instagram posts that include the hashtag #shackfan

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